5 Trends Builders need to know

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5 Trends in Garage Organizational Systems that Builders Need to Know

5 Trends in Garage Organizational Systems that Builders Need to Know


“Builders who ‘tap into’ enhancing garage space to allow for storage solutions can make more money. They will bond with their buyers and stand out against their competition.” The garage may be considered the last “frontier” that home builders need to conquer. Thinking about 2020 and beyond, Proslat president Eric Letham identifies garage organizational trends that are good for builders’ business. The garage offers builders a way to offer buyers a solution to maximizing the space in a home as well as a way to connect with male homebuyers.

Trend #1 – Maximizing Home Space


As the size of homes gets smaller, space in those homes becomes more valuable. That includes the garage. “It’s more important than ever for builders to turn garage space into efficient space for the home,” says Letham. “The reduction of size in the home makes the garage an even more important part of the ‘realty’ of the house.” The 2019 “What Home Buyers Really Want” report had almost 4,000 consumers rank 175 home features they believed were essential to their home purchase decisions. Garage storage ranked at 85% importance --- tied for fifth place.

Trend #2 – Connecting with Male Buyers

Trend #2 – Connecting with Male Buyers

 According to Letham, it’s easy to see that the home buying experience is mostly geared to women. Tile selection, kitchen appliances, and faucet design --- it’s all about what women want. So, where do the men fit in and how can builders appeal to them? “The garage is the only part of the home that is truly ‘his’ when a couple gets a new home,” says Letham. “Builders too often leave this valuable space completely blank instead of turning it into a feature the male buyers connect with instantly.” If the garage storage solution starts with slatwall and extends to storage cabinets, racks and lifts, the man touring the house will envision himself, his tools, his hobbies and his equipment all filling that garage space,” says Letham. “By focusing more on him, he feels more connected to the house and will likely be more involved in the purchasing process.”

Trend #3- Garages Get Fit

Trend #3- Garages Get Fit

In 2020, homeowners need their garages to handle their lifestyle needs.
“People are getting more fit, which means they’re exercising more,” says Letham. “That means
they need bikes, kayaks, golf clubs, skis, or even surfboards. Where do they store these items? In
the garage.
“By having a garage storage system that includes lifts for kayaks and wall-mounted storage racks
for bicycles, potential homeowners will appreciate that easier access to their sports equipment
could equal more incentive to exercise.”

that garage space,” says Letham. “By focusing more on him, he feels more connected to the house and will likely be more involved in the purchasing process.”

 In 2020, homeowners need their garages to handle their lifestyle needs.
“People are getting more fit, which means they’re exercising more,” says Letham. “That means
they need bikes, kayaks, golf clubs, skis, or even surfboards. Where do they store these items? In
the garage.
“By having a garage storage system that includes lifts for kayaks and wall-mounted storage racks
for bicycles, potential homeowners will appreciate that easier access to their sports equipment
could equal more incentive to exercise.”

that garage space,” says Letham. “By focusing more on him, he feels more connected to the house and will likely be more involved in the purchasing process.”

Trend #4 – Missing Puzzle Piece Equals Sales

Trend #4 – Missing Puzzle Piece Equals Sales

Controlling space inside the home is currently accomplished with designer closets, revolving
cabinets and kitchen islands. What about the garage?
Letham believes that builders need to think of garage organizational systems as a piece of the
sales puzzle. If the puzzle isn’t complete, the result may be a lost sale.
The 2019 Consumer Practices Survey reports that the most popular features of home garage
storage systems purchased by homeowners include tool storage, cabinets with shelves and
drawers, workbench or countertop, gardening equipment storage and sporting good storage.
These products were all purchased after a home sale. Instead, Letham suggests builders install
these products before the home is purchased to influence the sale.
“A builder who offers a garage storage system is holding the missing piece of the puzzle.”

 Controlling space inside the home is currently accomplished with designer closets, revolving
cabinets and kitchen islands. What about the garage?
Letham believes that builders need to think of garage organizational systems as a piece of the
sales puzzle. If the puzzle isn’t complete, the result may be a lost sale.
The 2019 Consumer Practices Survey reports that the most popular features of home garage
storage systems purchased by homeowners include tool storage, cabinets with shelves and
drawers, workbench or countertop, gardening equipment storage and sporting good storage.
These products were all purchased after a home sale. Instead, Letham suggests builders install
these products before the home is purchased to influence the sale.
“A builder who offers a garage storage system is holding the missing piece of the puzzle.”

Trend #5 – Differentiating Space

Trend #5 – Differentiating Space

 Garage storage systems should be thought of as “functional interior siding” according to Letham.
“For builders to maximize their investments in the home construction process, they need to adopt
an attitude that slatwall is an essential building material,” says Letham. “Showing is selling.
Once a builder walks potential homeowners through a ‘ready-to-use’ garage, then the
homeowners envision themselves in the garage as an extension of the house itself.
“The investment in outfitting the garage will pay off by setting a home apart, making it more
memorable, with ‘must have’ features.”
Builders who tap into offering garage storage system as a standard feature set themselves apart
from the competition. And that can only be good for business.

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